As the first mixtapes drop and the release of Ghetto Extraordinary approaches, there's a tense excltement among the handful of employees and artists who pass through the label's offices. The plan is to jumpstart the label with Killer Mike's second album Ghetto Extraordinary, follow with a Iabel-wide compilation, and then start introducing new music by Bubba, Sleepy and so forth.

an R&B singer called Scar and a group called Konkrete. I got the champion spirit, and shit- I'm still goin strong for 'em.'Д«y вЂњthem,вЂњ of course, Big Boi means the artists signed to Purple Ribbon- Killer Mike, Bubba Sparxxx, Sleepy Brown. 'Uh.- I don't really wanna do the record company thing-you can go on and have that.вЂ™ So I was like, вЂOkay coolвЂ™ you know? One thing i'm not is a qultter. 'But nobody really knew how much work it would take, so after the first couple years DrГ© was like. 'First we had Aquemini,' Big Boi says in reference to the first label he started with AndrГ© 3000, his partner In Outkast. There's also films, appearances, meetings, travel and leisure, too, but really everything spills into everything else, and whatever's left when it's all boiled down is the music and the establishment of the infrastructure needed to sell it Then I come home, sleep till noon, and do it all over again.' These days, Big Boi deals with business-the new record label venture through Virgin Records called Purple Ribbon-and music-the product that Purple Ribbon is set up to move. 'Whether it be a track or lyrics-whatever for whoever-I stay in the studio from nine at night to five in the morning. 'God givin' that my mind is clear, I can go in the studio and pump out some shit,' he continues. His wife's two pits run the length of the fence beneath the porch that extends from the infamous Boom Boom Room, water spills from the hot tub into the pool, and Big works his way through another Black N' Mild filter tip. Big Boi, one half of Outkast, Antwan Patton-General Patton-sits by his pool In the Fayeteville, GA house that her lived in for the last eight years as a boggy summer night hunkers down.

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